Torch Launches Torch Stay in Ise, Japan | Boutique Stays Connecting Travelers with Local Life

Experience the authentic charm of Ise through boutique stays, local culture, and nature.

Rather than offering a typical hotel experience, we invite you to slow down, discover everyday life in Japan, and enjoy the quiet beauty of Ise.

Spend time surrounded by nature, wander through nostalgic streets, visit neighborhood cafés and local izakayas, or simply enjoy doing nothing.

These are the moments that often become the most unforgettable memories of a journey.

Choose the stay that best matches your travel style.

ホテルでは味わえない、伊勢の日常を感じる滞在をご提案します。
自然や街並み、地域の文化に触れながら、自分らしい旅をお楽しみください。

Torch Stay Studio

Stay Inside a Creative Studio Surrounded by Nature

Located between the Inner and Outer Shrines of Ise Jingu, Torch Stay Studio is a peaceful retreat surrounded by more than 7,000 square meters of nature.

Wake up to birdsong instead of traffic.

Read a book among vintage furniture and plants, enjoy a quiet morning coffee in the garden, or simply listen to the sounds of the forest.

There is no television here.

Instead, you'll find space to slow down, breathe deeply, practice yoga, meditate, or simply enjoy the changing seasons.

Spring brings fresh greenery, summer is filled with deep forest colors, autumn paints the trees in warm reds and golds, and winter offers crisp, peaceful mornings.

Because of its quiet countryside location, we recommend arriving by car.

ホテルとは少し違う、日本の日常に触れる滞在を。
自然や街歩き、地元のお店との出会いなど、伊勢ならではのゆったりとした時間をお楽しみいただけます。
旅の目的に合わせて選べる、個性豊かな宿をご用意しています。
Torch Stayは主に海外旅行客向けに展開している宿泊ブランドです。

Torch Stay Home

Experience Everyday Life in Ise

Just a seven-minute walk from Ujiyamada Station, Torch Stay Home offers a glimpse into everyday life in Ise.Walk through quiet residential streets, discover family-run izakayas, traditional cafés, noodle shops, temples, and local public baths.Depending on the season, you may even hear the drums of the Okihiki Festival echoing through the neighborhood.In the morning, we prepare simple homemade rice balls using locally grown rice.

If you would like, we are also happy to help you wear a yukata during your stay.Some guests enjoy chatting with us about local life, photography, food, and travel, while others simply enjoy the peaceful atmosphere. We are happy to welcome both.Self check-in is also available for guests who prefer flexibility.

近鉄宇治山田駅から徒歩約7分、伊勢神宮（外宮・内宮）へのアクセスも便利な一棟貸しの宿です。
観光だけではなく、住宅街や地元の飲食店、銭湯など、伊勢の日常を楽しむ滞在をご提案します。
海外からのお客様向けに、地元のお米を使った手作りのおにぎり朝食サービス（要予約）もご用意しています。
セルフチェックインに対応し、ご自身のペースでゆったりとお過ごしいただけます。
国内外を問わず、伊勢で暮らすような旅を楽しみたい方にご利用いただいています。

Experiences

Discover Ise Beyond Sightseeing

Your stay can be complemented with optional experiences inspired by local culture and creativity.

• Professional portrait photography

• Antique kimono rental and dressing

• Handmade hair accessories using 100-year-old kimono fabric

• Yukata experience

• Seasonal cultural workshops

• Homemade Japanese rice ball breakfast

Rather than simply seeing Japan, we hope you'll have the chance to experience it.

宿泊とあわせて、伊勢の文化やものづくりを楽しめる体験をご用意しています。

・プロカメラマンによる写真撮影
・アンティーク着物のレンタル・着付け
・100年以上前の着物生地を使った髪飾りづくり
・浴衣体験
・季節ごとの文化体験
・海外からのお客様向け手作りおにぎり朝食（要予約）

Why Torch Stay?

The idea for Torch Stay began long before we opened our doors.

Our founder spent years traveling alone through 47 countries as a backpacker.

Along the way, it became clear that the most meaningful memories rarely came from famous tourist attractions.

They came from conversations with local people, quiet neighborhoods, unexpected discoveries, and moments that couldn't be planned.

That experience shaped the philosophy behind Torch Stay.

We hope to share the side of Ise that guidebooks often miss.

The neighborhood café where locals gather.

A tiny family-run izakaya.

A peaceful shrine without crowds.

Old streets where everyday life continues much as it always has.

To help you explore, we also share our exclusive Torch Local Map—a collection of our favorite restaurants, cafés, bars, public baths, scenic spots, and hidden places that we personally visit.

Because we love traveling ourselves, we only recommend places that we genuinely enjoy.

About torch

Torch is a creative company based in Ise, Japan.

We operate three small photography studios and a private creative atelier, where we specialize in family photography, portrait sessions, antique kimono rentals, and cultural experiences.

Our goal has never been simply to take photographs.

We hope to create meaningful moments that connect people, culture, and the unique spirit of Ise.

Torch Stay is a natural extension of that philosophy.

We live here.

We work here.

We are raising our family here.

It would be our pleasure to share a little of our everyday Ise with you.

Is Torch Stay Right for You?

Torch Stay is for travelers who...

• enjoy slow travel rather than rushing from place to place.

• want to experience everyday life in Japan.

• appreciate nature, quiet mornings, and meaningful conversations.

• are curious about local culture and authentic experiences.

If that sounds like you, we would be delighted to welcome you.

We hope Torch Stay becomes a place you'll want to return to whenever your journey brings you back to Ise.

We also hope Torch Stay becomes a place where local guides, artisans, cafés, restaurants, and creators can connect with travelers and share the many different sides of Ise together.

（本文の続き・写真はPR TIMES掲載の原文をご覧ください）